Terms of Service

Terms of Service

Effective Date: 20 November 2025
Company Name: RetailAlpha Corp. operating as SierraStep

  1. Acceptance of Terms

By accessing, installing, or using SierraStep (“the Software”) provided by RetailAlpha Corp. ("RetailAlpha", "we", "us", or "our"),
you agree to comply with and be legally bound by these Terms of Service ("Terms"). If you do not agree with any part of these Terms, you must not use our Services.

  1. Not Financial Advice

Trading futures, forex, contracts for difference (CFDs), digital assets, and other leveraged financial products involves substantial risk of loss and is not suitable for all investors. You should carefully consider whether trading is appropriate for your financial situation, level of experience, and risk tolerance.

Past performance is not indicative of future results. Market conditions can change rapidly, and no trading system, software, indicator, or methodology can guarantee profits or prevent losses. Futures and other leveraged instruments can result in gains or losses that significantly exceed the initial investment, including the possibility of losing more than the amount deposited in your account.

Any examples, charts, simulations, demonstrations, or hypothetical results shown within SierraStep or related materials are for educational and informational purposes only. They do not represent actual trading results and should not be interpreted as guarantees, predictions, or advice

SierraStep provides tools that interface with Sierra Chart and related trading systems such as ProjectX. SierraStep does not provide financial, investment, trading, or professional advice of any kind. All trading decisions are solely your responsibility.

  1. Use at Your Own Risk

You acknowledge and agree that:

  • The Software may experience glitches, bugs, delays, misfires, miscalculations, or integration issues with Sierra Chart or any third-party platform.

  • These issues can result in simulated or real financial loss, incorrect order placement, missed trades, duplicated trades, or system instability.

  • SierraStep is provided “AS IS” and “AS AVAILABLE,” with no warranties or guarantees of any kind.

  • You use SierraStep entirely at your own risk, and you assume all liability for any financial or non-financial consequences.

Under no circumstances will SierraStep, its creators, or affiliates be responsible or liable for any actual or simulated trading loss, lost profits, missed profits, system malfunction, or damages of any kind.

  1. Non-Affiliation

SierraStep is an independent software product and is not affiliated with, endorsed by, sponsored by, or associated in any way with Topstep, Sierra Chart, or any of their parent companies, subsidiaries, or partners.

All trademarks, service marks, product names, and company names referenced (including “Topstep” and “Sierra Chart”) are the property of their respective owners.

Any use of these names is solely for descriptive or compatibility purposes and does not imply any official relationship or authorization.

SierraStep is a standalone tool created by an independent developer, and all functionality, support, and liability related to SierraStep are solely the responsibility of SierraStep and not of Topstep or Sierra Chart.

  1. Payments and Subscriptions

All purchases of SierraStep licenses, subscriptions, digital downloads, or upgrades are FINAL SALE. No refunds, chargebacks, or credits will be issued, regardless of usage, performance, or outcomes. Subscriptions cancelled will be available until the end of the billing period.

  1. User Responsibilities

You agree to:

  • Test SierraStep in simulation mode before using it with live or simulated prop-live funds.

  • Maintain your own backups, risk controls, and trading safeguards.

  • Keep your credentials secure.

  • Ensure your trading environment is properly configured before enabling automated or assisted trading features.

  1. Limitations of Liability

To the fullest extent permitted by law:

  • SierraStep disclaims all implied warranties.

  • SierraStep’s total cumulative liability, if any, is limited to the amount you paid for the Software in the past 12 months, and only if required by law.

  • In no event shall SierraStep be liable for loss of money, loss of data, business interruption, loss of opportunity, or any consequential or incidental damages.

  1. Privacy and Data Security

We collect and process your personal and transactional information in accordance with Canadian privacy laws. We may share information with regulatory authorities when legally required.

Please review our Privacy Policy for more information.

  1. Termination

We may suspend or terminate your access to the Services:

  • If you breach these Terms

  • If required by law or regulatory directive

  • If you fail to provide requested compliance documentation

  • If your transaction is deemed high risk, unverifiable, or inconsistent with your profile

10. Governing Law

These Terms shall be governed by the laws of the Province of Ontario and the federal laws of Canada. Any disputes shall be submitted to the exclusive jurisdiction of the courts located in Ontario.

  1. Amendments

RetailAlpha reserves the right to update or modify these Terms at any time. Your continued use of the Software after such changes constitutes your acceptance.

  1. Contact

If you have questions about these Terms of Service, please contact:

RetailAlpha Corp.
Email: hq @retailalpha.ca