Privacy Policy

Effective Date: 20 November 2025
Company Name: RetailAlpha Corp.

  1. Overview

RetailAlpha Corp. (“RetailAlpha”, “we”, “us”, or “our”) opreating as SierraStep ("the Software") is committed to protecting your privacy and safeguarding your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

This Privacy Policy outlines how we collect, use, disclose, store, and protect your personal information when you use our Services.

  1. Information we Collect

We may collect:

  • SierraStep Account information, such as name and email address.

  • Payment information, processed securely by third-party providers (Stripe).

We do not collect or store trading account balances, trading history, portfolio data, routed orders, topstep API keys, or anything related to your trading.

  1. How We Use Your Information

We may use your information to:

  • Provide and maintain the Software

  • Authenticate your license or subscription

  • Send updates, notices, or support communications

  • Prevent abuse, fraud, or unauthorized access

  1. No Selling of Data

We do not sell, rent, or trade your personal information to third parties.

  1. Third-Party Services

SierraStep may integrate with:

  • Sierra Chart

  • Topstep via ProjectX API

  • Payment processors (e.g., Stripe)

  • Hosting or analytics services

Each third-party provider has its own policies, and we are not responsible for their practices.

  1. Data Security

We employ reasonable measures to protect your information. However, no system is perfectly secure, and we cannot guarantee absolute security.

  1. Data Retention

We keep data only as long as necessary to operate the Software, comply with legal obligations, or enforce our terms.

  1. User Rights

Depending on your jurisdiction, you may have rights to access, correct, or delete your data. Contact us at hq@retailalpha.ca to submit a request.

  1. Updates to This Policy

We may update this Privacy Policy at any time. Continued use of the Software indicates acceptance of the updated policy.

  1. Cookies and Analytics

For questions, requests, or complaints regarding this Privacy Policy, contact:

RetailAlpha Corp.
Email: hq@retailalpha.ca